Uncle_Vanya said:
But isn't driving the prices up a profitable venture for them?
No. There are two possible scenarios. First, if the cost of production is rising and they raise prices to compensate. Second, if a firm raises their price arbitrarily they will be undercut and/or replaced by compliments.
That's the abstract, here's the real world application. I'll use Exxon as an example and the supposed 'price gouging'. Their accounting profit margin per dollar of oil sold is 10% meaning they make 10 cents off every dollar spent on gas. That has remain fairly constant (as in only changing in the decimal places). Looking at the accounting profit margin of most businesses 10% is actually relatively low.
Second, prices aren't set by the firm, they are set by the market. If a firm tries to set the prices above zero economic profit (separate from accounting profit) they will be driven out of business. Likewise, if they set their price below zero economic profit they will go bankrupt. The market price is set by the consumer in demand (in how it relates to supply).
If the energy market was actually a free market in the United States, this is where the buck would stop. However, it isn't and the blame goes to, as with many problems, government intervention in the economy. All you have to do is look at the history of government actions in response to special interest groups. Some kind of investment becomes profitable and government stops it. This has been the case with large scale nuclear power and surprisingly enough, if you go back 20 years, wind energy (because environmentalists felt is looked ugly and thus destroyed the landscape).
Oil firms aren't gouging us; they are hostage to the demands of consumers, the restrictions of a limited supply of oil, and governments that overly regulate the energy sector.