Legendary Pictures' Thomas Tull described the movie as "big," with a budget of over $100 million. "We're not gonna make some cheesy little.. I don't even know what a good example is," he said. Shouts of "Doom" erupted from the crowd. "I'm not gonna give any examples," Tull said after a laugh.
"We're shooting for 2009," Tull added, before handing the stage over to Blizzard creative director Chris Metzen, who immediately began to outline the direction of the project.
"Honestly, the story that we're running with at this point, we wanted it to be relevant to the experience of WoW players," Metzen said. "Not necessarily buried in thousands of years of continuity. We wanted it to be, well, recent. The story takes place about a year before WoW begins. You're likely to see a lot of races you've played, the lands you know. The story really is a number of main plot points kind of rolled into a really strong two, two and a half hour tale."